How to Create Digital Assets and Manage Easily in WordPress

In today’s technology-driven world, digital assets have become indispensable for businesses that are aiming to remain competitive and relevant. 

Digital assets not only contribute to your business’s overall growth and success but also create-

• effective audience engagement
• operational efficiency
• and online presence.

With the advancement of technology, creating and managing digital assets has become more accessible and efficient than ever before. 

From user-friendly design tools to innovative content management systems, you have a plethora of solutions to craft and organize your digital portfolio.

So, we are going to show you how to create digital assets. Also, introduce a digital tool to manage your files. 

Let’s start with-

What Is a Digital Asset? Why Are Digital Assets Important?

Digital asset is a wide range of content stored in digital formats, like images, videos, audio files, documents, and more. 

This includes everything from music and sound effects to white papers, research reports, and design files.

With the rise of online media, we also witness the adoption of immersive technologies like VR, AR, and 360 videos. 

These assets are pivotal in shaping a business’s online presence, serving as vital tools to convey brand messages and value propositions. Across various platforms such as social media, websites, and marketing materials.

Tools like Canva have emerged as invaluable resources, streamlining social media asset creation, management, scheduling, and publication.

They empower users to design visually compelling content that resonates with their audience while maintaining brand consistency.

Adding metadata is essential to enhance the discoverability of digital assets and prevent duplication.

Key details such as content creator, creation date, and usage rights should be included to facilitate efficient asset management and ensure compliance with legal requirements.

There are various reasons why digital assets are important for all of us

Download Monitor

Grow your audience, track download performance, and convert your leads into paying customers with an easy-to-use digital downloads solution for WordPress

Explore Features

Now, let’s see the tutorial on how to create digital assets. 

How to Create a Digital Asset in 5 Steps

Digital assets are the image of your brand. People will judge your brand based on your digital assets.

So, you have to create your digital assets by following the right steps. In this section, we are going to show how to create digital assets in 5 steps that will serve your business. 

Here are the steps you need to follow to create any kind of digital asset-

1. Research ideas based on your niche, audience, and goals.
2. Test your digital asset ideas with your target market 
3. Create your digital asset
4. Choose the right format and platform for your digital asset
5. Organize your digital assets by type, format, purpose, or other metadata classifications

Now, let’s see the steps in detail-

Step 1: Research ideas based on your niche, audience, and goals

Creating digital assets begins with a comprehensive analysis of your audience’s preferences and needs.

Start by brainstorming the type of content your audience desires and how they prefer to consume it.

This involves a deep dive into understanding their goals, aspirations, and pain points. Clearly outline their objectives and desires to ensure alignment with your content strategy.

Once you have a clear understanding of your audience, delve into identifying trending topics and relevant themes within your niche. 

Utilize online tools such as BuzzSumo or AnswerThePublic to analyze popular content, keywords, and topics of interest. This step is crucial for staying ahead of the curve and crafting digital assets that resonate with your audience.

Moving forward, carefully consider the type of digital asset you want to create and the problem it aims to solve. 

Whether it’s an informative eBook, an engaging video series, or an interactive infographic, ensure that your chosen format aligns with your audience’s preferences and addresses their needs effectively. 

Additionally, define the target audience who will benefit most from your digital asset, ensuring that your efforts are focused on delivering value to the right demographic.

Step 2: Test your digital asset ideas with your target market 

To further validate your digital asset idea and refine its concept, employ various feedback-gathering methods such as surveys, polls, interviews, or feedback forms. 

Engage with potential customers or users to gather insights into their thoughts and preferences regarding your proposed digital asset. This direct interaction allows you to find interest, uncover pain points, and gather valuable feedback for fine-tuning your idea.

Moreover, use analytical tools like Google Trends, Ahrefs, or SEMrush to conduct in-depth keyword research and analyze the demand and competition surrounding the keywords related to your digital asset. 

You can gain valuable insights into the market landscape by examining search trends, keyword volume, and competitor analysis.

This data-driven approach enables you to

• identify potential opportunities
• understand user behavior
• refine your digital asset strategy accordingly.

Combining logical feedback from your audience with relevant data from analytical tools empowers you to make informed decisions.

Step 3: Create your digital asset

Creating digital assets has its own set of challenges. You need the coordination of diverse talents such as designers, copywriters, editors, and digital asset managers to maintain production velocity. 

Ensuring seamless collaboration among team members is crucial to avoid setbacks. Provide them with the right tools to efficiently manage the workflow.

Especially if your online store is experiencing growth and resources are limited, leveraging free or moderately priced tools becomes essential. 

Fortunately, there are many tools available to assist in digital asset creation. 

For instance, platforms like Canva, Visma, and Adobe Express offer ready-made templates for image creation. Streamlining the design process without requiring extensive graphic design skills.

Similarly, tools like Lumen5, Synthesia, and Filmora simplify video creation. Allowing even those with limited technical expertise to produce engaging visual content.

While these tools offer convenience and accessibility, it’s crucial to adhere to brand guidelines and design best practices. Maintain consistency and ensure the production of high-quality digital assets that resonate with your audience.

Step 4: Choose the right format and platform for your digital asset

Depending on the nature of your digital asset, you may need to consider various factors such as

• image-video formats
• and the most suitable channels

for reaching your target audience.

When it comes to choosing formats, consider factors like file size, quality, and compatibility with different platforms.

For images, formats like PNG, JPEG, or GIF are commonly used. Each offering its advantages in terms of quality and compression.

Similarly, formats such as MP4, MOV, or AVI are popular choices for videos, balancing quality and compatibility.

Equally important is selecting the appropriate platform for distribution. YouTube, for instance, is an ideal platform for hosting and sharing videos, given its extensive reach and audience engagement features. 

On the other hand, platforms like Instagram are well-suited for image-centric content. Leveraging features like hashtags and stories to enhance visibility and engagement.

For an online store, it’s essential to consider the diverse needs of your audience.

This may involve distributing digital assets across multiple channels, including your website, social media platforms, email newsletters, and more.

Each channel requires tailored content formats and strategies to maximize reach and effectiveness.

Step 5: Organize your digital assets by type, format, purpose, or other metadata classifications

As the volume, variety, and velocity of digital asset creation continue to surge, establishing a well-defined and structured organizational system is important.

Effective organization involves implementing clear and consistent practices for naming, categorizing, tagging, and storing digital assets.

A systematic approach to asset management enhances discoverability, mitigates the risk of version duplication, and facilitates efficient utilization of resources. To achieve this, adopting a cloud-based Digital Asset Management (DAM) system emerges as the ideal solution.

A DAM system provides a centralized repository for storing, organizing, and managing digital assets. Enabling easy access and collaboration across teams and departments.

DAM systems streamline asset management workflows and promote consistency in asset usage. With features such as customizable metadata fields, advanced search functionalities, and version control.

By implementing a cloud-based DAM system, organizations can establish a robust framework for organizing digital assets. Ensuring their accessibility, integrity, and usability throughout their lifecycle.

This fosters productivity, enhances collaboration, and maximizes the value derived from digital assets in today’s dynamic digital landscape.

This is how you can create any kind of digital assets for your brand. 

Common Digital Assets and How to Create Them

We have shown how to create digital assets in 5 easy steps. We will show you the proper way to create popular digital assets like-

• Images
• Videos
• Infographics
• Web Pages
• Social Media Profiles
• Blog Posts
• E-books
• Podcasts

Here are the details to create these digital assets-

Infographics

Infographics serve as an effective medium to present complex information in a visually appealing manner. They play a vital role in communicating intricate information across various channels, such as websites, social media, or marketing assets. 

Design software such as Canva or Piktochart empowers creators to craft visually engaging infographics. Design charts, graphs, and icons easily with data and statistics for enhanced comprehension.

You can also use Figma to manually create an infographic from scratch. 

Podcasts

Podcasting has emerged as a dynamic medium for brands to connect with the audience on a more personal level. It helps to share compelling stories, and deliver informative content. 

Recording software such as Audacity or GarageBand enables creators to capture high-quality audio. Distribution platforms like Apple Podcasts or Spotify provide a global audience reach. 

Podcasts offer brands a unique opportunity to create engagement, build brand loyalty, and establish authority within their niche by delivering

• valuable insights
• conducting interviews
• sharing authentic narratives

that resonate with their audience’s interests and aspirations.

How To Manage Your Digital Assets Using Download Monitor Plugin

So, you now know how to create digital assets for different kinds of platforms with ease. But now the real challenge begins. You need to manage your digital assets. And it can be a real pain. 

But if you use a Digital Asset Management system (DAM) then you can easily manage your assets. One of the most popular Digital Asset Management software is Download Monitor Plugin. 

Download Monitor is a user-friendly plugin for WordPress designed to manage digital downloads effortlessly. It helps you expand your audience, track download performance, and turn website traffic into sales.

Read: How to limit Downloads based on User Role

This plugin is freely available and compatible with all WordPress themes. It provides everything you need to start selling and distributing digital files on your WordPress site.

Additionally, Download Monitor offers advanced reporting features. You can easily view your downloads over any period. See your top downloads, analyze your daily average download count, and more.

The plugin has 100k+ active installations on WordPress.org. 

Here are the top features of Download Monitor Plugin–

File Management:

• Organize downloadable files (ebooks, music, software, photos, etc.).
• Add descriptions, categories, and tags.
• Set download limits, expiration dates, and access restrictions.

eCommerce Integration:

• Sell downloads with pricing options.
• Integrate payment gateways like PayPal and Stripe.
• Generate payment links for files or collections.
• Accept recurring payments for subscriptions.

Download Tracking:

• Monitor download statistics.
• Track purchase history and revenue.
• Export reports for analysis.

Content Protection:

• Password protection for files.
• Set download limits per user or IP.
• Restrict download attempts.

Integrations and Extensions:

• Integrate with email marketing, membership, and affiliate platforms.
• Use extensions for custom features.

User-Friendly Interface:

• Drag-and-drop file management.
• Clear navigation and tooltips.

Scalability:

• Handle large downloads and file sizes.
• Expand with business growth.

Free and Premium Options:

• Basic features with free version.
• Premium plans for additional functionality and support.

Wrap-Up on How to Create Digital Assets and Manage with WordPress

Investing time and effort into creating high-quality digital assets is essential. Attracting customers, increasing brand awareness, and driving sales all are easy with digital assets. 

Implementing a Digital Asset Management (DAM) system allows businesses to

• organize their assets effectively
• streamline workflows
• and ensure accessibility across teams. 

You can optimize your digital asset management processes and thrive in today’s dynamic digital landscape by establishing-

• clear workflows
• distributing responsibilities
• and selecting the right DAM system

Download Monitor

Grow your audience, track download performance, and convert your traffic into email subscribers with an easy-to-use digital downloads solution for WordPress.

See Pricing